Companies are targeting Generation Z through personalized marketing strategies. This article discusses why personalization will drive marketing strategies for future consumers. To view this article, click the following link to access the original content. https://www.entrepreneur.com/article/326608
Family businesses can compete with other businesses who may have more capital, manpower, and resources that their disposal. This article discusses the advantages family businesses have, and how family businesses can use these advantages to stay competitive. To view this article, click the following link to access the original content. https://www.entrepreneur.com/article/320805
Cold-calling may seem out of date, but many small businesses rely on personal connections to get customers out of the cold calling stage and into prospective clients. This short article discusses the trick to a more effective sales call. To view this article, click the following link to access the original content. https://www.inc.com/ford-transit-connect/tip-of-the-day/more-effective-sales-calls.html?cid=landertip_fordtransitconnect
Family businesses are developing social missions to help the communities they serve. This article discusses how to incorporate a social mission into your family business, and the advantages and disadvantages of a social initiative. To view this article, click the following link to access the original content. https://www.forbes.com/sites/nextavenue/2018/12/06/how-a-family-business-can-develop-a-social-mission/#2ad4de2fcb54
Although family businesses boost the economy and make up more than fifty percent of the nation’s GDP, they struggle to survive past the second generation. This article discusses a few ways family businesses can thrive through multiple generations. To view this article, click the following link to access the original content. https://www.contractingbusiness.com/residential-hvac/4-ways-family-businesses-can-thrive-through-multiple-generations
For a small business, websites are a way to attract customers, enhance outreach, and market your product to almost anyone that has access to the internet. However, small business owners can make mistakes when it comes to building a website. This article discusses the potential mistakes a small business owner may make, and how to […]
U.S. economic interests may take a significant blow if the U.S. continues to impose tariffs on Chinese manufactured goods. This article explains how business leaders across the U.S. are feeling about the continued trade war, and how the government is responding. To view this article, click the following link to access the original content. https://www.inc.com/guadalupe-gonzalez/us-companies-oppose-trump-administration-china-tariffs.html
Success can come in many varieties, but the foundational traits in a successful person are similar. This article discusses the correlation between your life habits and your success, and explores the three traits that are necessary for success. To view this article, click the following link to access the original content. https://www.entrepreneur.com/article/319622
Partner buyouts have become much more reasonable, as the SBA has changed a rule that will now allow a buying partner to qualify for a loan without fronting equity. This article discusses the new adjustments, and why it is now easier to buy out a partner. To view this article, click the following link to […]
The key to obtaining more clients is knowing the differences between what you can provide and how you can deliver results. This article explains how obtaining more clients begins with marketing your results rather than your services. To view this article, click the following link to access the original content. https://www.entrepreneur.com/article/317441