Companies are targeting Generation Z through personalized marketing strategies. This article discusses why personalization will drive marketing strategies for future consumers. To view this article, click the following link to access the original content. https://www.entrepreneur.com/article/326608
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The government shutdown is creating problems for more than government businesses, as private businesses are also experiencing the consequences of a government shutdown. This article discusses potential consequences small business owners should be aware of. To view this article, click the following link to access the original content. https://www.inc.com/guadalupe-gonzalez/government-shutdown-impact-business-lyft-uber-ipo.html
Family businesses are developing social missions to help the communities they serve. This article discusses how to incorporate a social mission into your family business, and the advantages and disadvantages of a social initiative. To view this article, click the following link to access the original content. https://www.forbes.com/sites/nextavenue/2018/12/06/how-a-family-business-can-develop-a-social-mission/#2ad4de2fcb54
As a new calendar year begins, it is an important time for small business owners to analyze their priorities and focus on improving their business. This article discusses a few ways your small business can grow revenue in the upcoming year. To view this article, click the following link to access the original content. https://www.dynamicbusiness.com.au/small-business-resources/finance-cash-flow/3-tips-to-help-small-businesses-grow-revenue-in-2019.html
As the holidays approach, cybercriminals are looking for opportunities to exploit your employees and your business. This article discusses a few ways you can keep your business secure this holiday season. To view this article, click the following link to access the original content. https://smallbiztrends.com/2018/12/holiday-season-cybersecurity-tips.html
Finding and retaining millennial talent will help small businesses compete with bigger businesses. This article discusses how small businesses can attract millennials, and why hiring millennials is the right move for small businesses. To view this article, click the following link to access the original content. https://postmedia.us.janrainsso.com/static/server.html?origin=https%3A%2F%2Fbusiness.financialpost.com%2Fentrepreneur%2Fsmall-business%2Fheres-one-big-way-small-business-can-do-better-than-the-big-guys